Cookie Handling
Below is a list of cookies that SHG drops as third party cookies on publisher websites. This does not include cookies that are dropped by joint or co-controllers during ad serving but only covers cookies as dropped by SHG itself.
Cookies description
Identifier | Type | MaxAge Seconds | Refresh | Domains | Purposes | OptOut | Category | Description |
---|---|---|---|---|---|---|---|---|
sh_uid | cookie | 33955200 | false | *.showheroes.com | [1,2,3,4,7,8,9,10] | Technical Cookies | Unique identifier of the user | |
vr_uid | cookie | 33955200 | false | *.viralize.com, *.viralize.tv, *.viralize.io | [1,2,3,4,7,8,9,10] | Technical Cookies | Unique identifier of the user. | |
u-imp-daily | cookie | 33955200 | false | *.viralize.com, *.viralize.tv, *.viralize.io | [1,4,7,9] | Marketing and Profiling Cookies | It identifies the number of ad impressions per day. | |
u-imp-weekly | cookie | 33955200 | false | *.viralize.com, *.viralize.tv, *.viralize.io | [1,4,7,9] | Marketing and Profiling Cookies | It identifies the number of ad impressions per week. | |
u-imp-global | cookie | 33955200 | false | *.viralize.com, *.viralize.tv, *.viralize.io | [1,4,7,9] | Marketing and Profiling Cookies | It identifies the number of impressions referring to the entire period of delivery of the single user. | |
u-profile | cookie | 33955200 | false | *.viralize.com, *.viralize.tv, *.viralize.io | [1,2,3,4,7,8,9,10] | Marketing and Profiling Cookies | It identifies the Data Management Platform (DMP) segments in which the user exists. They contain potential references to the user's interests (i.e. sports, motors, travel) and, in some cases, belonging to a specific demographic cluster (man / woman, age group). | |
u-segment | cookie | 33955200 | false | *.viralize.com, *.viralize.tv, *.viralize.io | [1,9] | Marketing and Profiling Cookies | It identifies the Data Management Platform (DMP) segments in which the user exists. They contain potential references to the user's interests (i.e. sports, motors, travel) and, in some cases, belonging to a specific demographic cluster (man / woman, age group). | |
u-dnt | cookie | 33955200 | false | *.viralize.com, *.viralize.tv, *.viralize.io | [1] | Marketing and Profiling Cookies | It indicates, if present, that the user has requested not to be tracked by Viralize systems. |
Public domains in use
Official IAB documentation about the list of domains: https://github.com/InteractiveAdvertisingBureau/GDPR-Transparency-and-Consent-Framework/blob/master/TCFv2/Vendor Device Storage %26 Operational Disclosures.md#domains-array
Currently declared domains are:
Domain | Use |
---|---|
*.showheroes.com | Ad server and tracking |
*.viralize.com | Ad server and tracking |
*.viralize.tv | Ad server and tracking |
*.viralize.io | Ad server and tracking |
Machine readable format
Current description should be disclosed to the public in machine readable format as JSON file. Latest version of this file is available under: https://static-origin.showheroes.com/gvl_storage_disclosure.json and managed here: https://github.com/showheroes/pubtag/blob/master/public/gvl_storage_disclosure.json
Official documentation about the format itself: https://github.com/InteractiveAdvertisingBureau/GDPR-Transparency-and-Consent-Framework/blob/master/TCFv2/Vendor Device Storage %26 Operational Disclosures.md
Notes
Lifetime
33955200 seconds
=393 days
.Official public vendor list: https://vendor-list.consensu.org/v2/vendor-list.json
Purposes cheat sheet
Id | Title | Description |
---|---|---|
1 | Store and/or access information on a device | Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you. |
2 | Select basic ads | Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type. |
3 | Create a personalised ads profile | A profile can be built about you and your interests to show you personalised ads that are relevant to you. |
4 | Select personalised ads | Personalised ads can be shown to you based on a profile about you ads that are relevant to you. |
5 | Create a personalised content profile | A profile can be built about you and your interests to show you personalised content that is relevant to you. |
6 | Select personalised content | Personalised content can be shown to you based on a profile about you. |
7 | Measure ad performance | The performance and effectiveness of ads that you see or interact with can be measured. |
8 | Measure content performance | The performance and effectiveness of content that you see or interact with can be measured. |
9 | Apply market research to generate audience insights | Market research can be used to learn more about the audiences who visit sites/apps and view ads. |
10 | Develop and improve products | Your data can be used to improve existing systems and software, and to develop new products. |
Full list of Purposes can be found here: https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/#A_Purposes