Cookie Handling

Below is a list of cookies that SHG drops as third party cookies on publisher websites. This does not include cookies that are dropped by joint or co-controllers during ad serving but only covers cookies as dropped by SHG itself.

Cookies description

Identifier

Type

MaxAge Seconds

Refresh

Domains

Purposes

OptOut

Category

Description

Identifier

Type

MaxAge Seconds

Refresh

Domains

Purposes

OptOut

Category

Description

sh_uid

cookie

33955200

false

*.showheroes.com

[1,2,3,4,7,8,9,10]

https://privacy-center.showheroes.com/

Technical Cookies

Unique identifier of the user

vr_uid

cookie

33955200

false

*.viralize.com, *.viralize.tv, *.viralize.io

[1,2,3,4,7,8,9,10]

https://viralize.com/opt-out/

Technical Cookies

Unique identifier of the user.

u-imp-daily

cookie

33955200

false

*.viralize.com, *.viralize.tv, *.viralize.io

[1,4,7,9]

https://viralize.com/opt-out/

Marketing and Profiling Cookies

It identifies the number of ad impressions per day.

u-imp-weekly

cookie

33955200

false

*.viralize.com, *.viralize.tv, *.viralize.io

[1,4,7,9]

https://viralize.com/opt-out/

Marketing and Profiling Cookies

It identifies the number of ad impressions per week.

u-imp-global

cookie

33955200

false

*.viralize.com, *.viralize.tv, *.viralize.io

[1,4,7,9]

https://viralize.com/opt-out/

Marketing and Profiling Cookies

It identifies the number of impressions referring to the entire period of delivery of the single user.

u-profile

cookie

33955200

false

*.viralize.com, *.viralize.tv, *.viralize.io

[1,2,3,4,7,8,9,10]

https://viralize.com/opt-out/

Marketing and Profiling Cookies

It identifies the Data Management Platform (DMP) segments in which the user exists. They contain potential references to the user's interests (i.e. sports, motors, travel) and, in some cases, belonging to a specific demographic cluster (man / woman, age group).

u-segment

cookie

33955200

false

*.viralize.com, *.viralize.tv, *.viralize.io

[1,9]

https://viralize.com/opt-out/

Marketing and Profiling Cookies

It identifies the Data Management Platform (DMP) segments in which the user exists. They contain potential references to the user's interests (i.e. sports, motors, travel) and, in some cases, belonging to a specific demographic cluster (man / woman, age group).

u-dnt

cookie

33955200

false

*.viralize.com, *.viralize.tv, *.viralize.io

[1]

https://viralize.com/opt-out/

Marketing and Profiling Cookies

It indicates, if present, that the user has requested not to be tracked by Viralize systems.

Public domains in use

Official IAB documentation about the list of domains: https://github.com/InteractiveAdvertisingBureau/GDPR-Transparency-and-Consent-Framework/blob/master/TCFv2/Vendor Device Storage %26 Operational Disclosures.md#domains-array

Currently declared domains are:

Domain

Use

Domain

Use

*.showheroes.com

Ad server and tracking

*.viralize.com

Ad server and tracking

*.viralize.tv

Ad server and tracking

*.viralize.io

Ad server and tracking

Machine readable format

Current description should be disclosed to the public in machine readable format as JSON file. Latest version of this file is available under: https://static-origin.showheroes.com/gvl_storage_disclosure.json and managed here: https://github.com/showheroes/pubtag/blob/master/public/gvl_storage_disclosure.json

Official documentation about the format itself: https://github.com/InteractiveAdvertisingBureau/GDPR-Transparency-and-Consent-Framework/blob/master/TCFv2/Vendor Device Storage %26 Operational Disclosures.md

Notes

Purposes cheat sheet

Id

Title

Description

Id

Title

Description

1

Store and/or access information on a device

Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you.

2

Select basic ads

Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.

3

Create a personalised ads profile

A profile can be built about you and your interests to show you personalised ads that are relevant to you.

4

Select personalised ads

Personalised ads can be shown to you based on a profile about you ads that are relevant to you.

5

Create a personalised content profile

A profile can be built about you and your interests to show you personalised content that is relevant to you.

6

Select personalised content

Personalised content can be shown to you based on a profile about you.

7

Measure ad performance

The performance and effectiveness of ads that you see or interact with can be measured.

8

Measure content performance

The performance and effectiveness of content that you see or interact with can be measured.

9

Apply market research to generate audience insights

Market research can be used to learn more about the audiences who visit sites/apps and view ads.

10

Develop and improve products

Your data can be used to improve existing systems and software, and to develop new products.

Full list of Purposes can be found here: https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/#A_Purposes